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Designing for Inclusivity
Video

Designing for Inclusivity

Liz Jackson
99U, 2017
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Editorial Rating

7

Qualities

  • Eye Opening
  • Hot Topic
  • Inspiring

Recommendation

The label “disability” is a branding problem, asserts inclusive design advocate Liz Jackson. She supports the social model of disability which states, “we are disabled, not by our bodies, but by the world around us.” Jackson laments that innovators have disregarded the $8 trillion disability market, adapting products upon completion rather than designing for all users from the get-go. Jackson’s passionate, eye-opening talk will appeal to designers, product developers and consumers with disabilities.

Take-Aways

  • Most brands have disregarded the $8 trillion disability market. This fact has forced people with disabilities to get resourceful and become the “original life hackers.”
  • According to the social model of disability, people with disabilities are hindered by their environments, not their bodies.
  • Many products designed specifically for disabled markets – such as fidget spinners, touchscreen technology and captioning – have found mainstream success.

About the Speaker

Liz Jackson is an advocate for disability design and the founder of The Disabled List.

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