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Entrepreneurs and Experts Discuss New Strategies for Retail’s Place in Society
Video

Entrepreneurs and Experts Discuss New Strategies for Retail’s Place in Society

Business Insider
Business Insider UK, 2020
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Editorial Rating

9

Qualities

  • Eye Opening
  • Overview
  • Engaging

Recommendation

With the rapid adoption of online shopping and massive increases in digital engagement, it’s never been a secret that big changes are coming to retail. What has been surprising, however, was how fast the changes came. The COVID-19 pandemic acted as an accelerator, leading to exponential progress in the retail revolution over a very short period of time. Business Insider partnered with Salesforce to explore these changes with technologists, experts and investors in this informative video.

Take-Aways

  • Through advertising campaigns, store spaces and employee behavior, retailers clearly signal whether people of color are welcome customers.
  • Social commerce and subscription services like BarkBox and Quip are on the rise.
  • The partnership between Macy’s and last-mile delivery service DoorDash demonstrates how the COVID-19 pandemic has accelerated retail changes.

About the Speaker

Business Insider is an American online media company specializing in financial and business news. Salesforce is a San Francisco, California–based company offering customer service, marketing automation, analytics and application development services.

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