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Exposing Price Discrimination in Online Shopping
Video

Exposing Price Discrimination in Online Shopping

CBC News, 2017

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Editorial Rating

7

Qualities

  • Applicable
  • Concrete Examples
  • For Beginners

Recommendation

Imagine paying $5 for a cup of your favorite brew at your local café. Perhaps you’re satisfied with the price. But when you notice that the next customer orders the same drink but pays just $3, and the next hands over just $2, how do you feel? Scammed? Exploited? Wronged? In the online world, you constantly experience such price discrimination, though you’re likely unaware of it. Consumer watchdog Charlsie Agro deftly sheds light on the clandestine practice of price discrimination and advises online shoppers on how to seek and find the lowest prices and best deals.

Take-Aways

  • Price discrimination is a common practice online, though consumers rarely detect it.
  • Vendors charge people different prices based on the personal data they collect about them via their Internet browsing history.
  • If you are willing to relinquish your privacy and personal data, retailers often reward you with a lower price. 

About the Speaker

Charlsie Agro is a reporter for Marketplace, a consumer watchdog program on Canada’s CBC News.