Matthew Schwartz
Fundamentals of Sales Management
For the Newly Appointed Sales Manager
AMACOM, 2006
Sobre o que é?
It’s a big jump from salesperson to sales manager. Look before you leap.
Recommendation
Sales managers need much more than sales skills to manage successful selling teams, especially within a corporate environment. When you move up from salesperson to sales manager, you need to develop sales plans, recruit and hire talented people, and manage many new demands on your time while motivating, mentoring and coaching your staff. Sales and marketing consultant Matthew Schwartz provides all the information you should know as you make the transition into your new role. Although Schwartz tends to stray unnecessarily into the dry, academic world of communication, motivation and leadership theory, his practical advice is well worth your time. getAbstract suggests that new sales managers keep this instructional book close by as a useful reference.
Summary
About the Author
Matthew Schwartz is a sales and management consultant for the American Management Association, known as Amacom.
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