Cambridge Business Association
Geofusion
Book

Geofusion

The Power of Geography and the Mapping of the 21st Century

Norbert Csizmadia
LID Business Media, 2019
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Editorial Rating

8

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Geographer Norbert Csizmadia argues that despite globalization and digital connectedness, geography and place retain prime importance. Geography determines the political and economic fates of people, including their development, health and quality of life. To make his arguments, Csizmadia quotes various experts and refers to global conflict, politics and power. He points to the impact of economics and the rising influence of city-regions. Despite sporadic references and a few not-quite-connected ideas, this is an insightful study with useful and sometimes profound insights.

Summary

Where you live, work and do business makes a difference. Geography matters.

Despite globalization, the telecommunications revolution and increased trade – and counter to proclamations announcing the irrelevance of place – your location makes or breaks careers, businesses and lives. Geography determines where global innovation, finance and consumer consumption occurs. People earn high wages in specific regions, and that’s where producers aim their marketing.

Locations compete for creative industry, talent and relevance. They fight to grow into hubs for knowledge, data and air traffic. People living in places that lose in these races often suffer lower GDP and quality of life.

Geography may matter more than any other single factor. In cultural, historic and geopolitical terms, territory always mattered most. Conflicts in the Middle East, the South China Sea and the Crimean Peninsula, for example, evidence the continued strategic relevance of place. Geographical factors often determine the fate of countries, regions and cities, giving rise to “geo-economics.”

The...

About the Author

Chief editor of Hungarian Geopolitics magazine Norbert Csizmadia focuses on the intersection of place, politics, economics and world affairs.

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