How GenAI Is Shaping the Future of Creativity in Marketing
Boston Consulting Group,
2024
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GenAI tools have evolved considerably, enabling marketers to rapidly produce vast amounts of personalized content, while boosting creativity. However, organizations must transform legacy workflows and processes, while rethinking roles and embracing a more decentralized approach to content creation, if they’re going to harness the power of GenAI to engage consumers. Boston Consulting Group analytics reveal four key ways marketing is changing while shedding light on what the future of marketing might look like as organizations blend human ingenuity with the power of GenAI and data-driven insights.
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About the Authors
Matthew Kropp, Alex Baxter, Rob Fagnani, and Kenneth Reisman are professionals with Boston Consulting Group.
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