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How Hexagon disrupted itself to create a consumer products division
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How Hexagon disrupted itself to create a consumer products division

Hexagon built a consumer-focused team while still running its specialist divisions – and succeeded by focusing on the “wow” factor.

Maija Palmer
Sifted, 2022
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Elton John’s latest tour used Hexagon’s products to digitize stage art. Marvel, Star Wars and award-winning VR films used the products, and they were also used to preserve the decorative walls in Nefertiti’s tomb. Perhaps more importantly, the new products have attracted more than 50% of the company’s new customers, and allowed the company to expand into new markets. In this article from Sifted, Maija Palmer explores the secrets to Hexagon’s consumer product success.

Take-Aways

  • Swedish conglomerate Hexagon has broken into new markets with a sleek consumer product line.
  • For disruptive success, start by hiring a new team, but keep them siloed, and don’t be afraid to put a quick halt on unpromising projects.
  • A disruptive new project needs the “wow factor.” It also needs support throughout the company, which happens when rewards are shared.

About the Author

For 19 years, Maija Palmer covered technology for the Financial Times. She’s now a senior reporter for Sifted, a news site that reports on the innovation economy in Europe. She also created Future Proof, a Sifted newsletter on corporate innovation.

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