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How Marketers Can Win with Gen Z and Millennials Post-COVID-19
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How Marketers Can Win with Gen Z and Millennials Post-COVID-19

Carmen Bona, Lara Koslow, Renee Frantz, Brian Nadres and David Ratajczak
Boston Consulting Group, 2020
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You don’t need this special report to tell you that COVID-19 has caused massive upheaval in people’s lives around the world, but you may need this special report to show you how you can turn that upheaval into opportunity. According to the Boston Consulting Group’s Carmen Bona, Lara Koslow, Renee Frantz, Brian Nadres and David Ratajczak, consumers are making massive changes to their spending habits. If your marketing team does things right, your product or service may become part of consumers’ new routines for years to come.

Take-Aways

  • Companies that invest in the right types of marketing during times of upheaval can expect a significant return.
  • Digital marketing targeted at Millennials and Gen Z will be especially effective.
  • Social media, video streaming and gaming are all seeing increased use in the midst of the pandemic.

About the Authors

Carmen Bona (Los Angeles), Lara Koslow (Miami), Renee Frantz (New Jersey), Brian Nadres (New York) and David Ratajczak (Atlanta) contributed to this special report from the Boston Consulting Group.

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