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How to Launch a Behavior-Change Revolution
Podcast

How to Launch a Behavior-Change Revolution

Freakonomics podcast

Stephen J. Dubner
Freakonomics Radio, 2017
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8

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Recommendation

Why do you reach for cookies when trying to lose weight or spend your bonus rather than socking it away in savings? You know such behaviors are detrimental to your well-being yet, as Freakonomics Radio host Stephen J. Dubner discusses, most people do them anyway. In this enlightening public radio episode, Dubner introduces University of Pennsylvania researchers Angela Duckworth and Katy Milkman. The pair explain how their research project aims to use the data of millions of people to ascertain how best to make long-lasting, positive behavioral changes in health, education and personal finance.

Take-Aways

  • The extensive, ambitious Behavior Change for Good research project aims to discover how best to achieve lasting changes in behavior.
  • A group of elite academics, researchers, and behavioral and computer scientists assembled to develop the initiative.
  • When attempting to change people’s behavior, consider what is stopping them and reduce the restraining force.

About the Podcast

Angela Duckworth is a Professor of psychology at the University of Pennsylvania and the co-founder and CEO of the nonprofit Character Lab. Katherine Milkman is an award-winning researcher and professor at The Wharton School of the University of Pennsylvania. Stephen J. Dubner is co-author of the best-selling series Freakonomics, a host of Freakonomics Radio and an award-winning journalist.

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