How to Sell to Retail
The Secrets of Getting Your Product to Market
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Recommendation
Retail consultant Clare Rayner hails from an entrepreneurial family with a retail background that stretches back more than 150 years. Rayner grew up working in her parents’ retail business, attended the McDonald’s fast-track management program and worked with several well-known British retailers including “Marks and Spencer, Safeway (now Morrison’s), BHS, Dixons and Argos.” She shares her ideas – from the inside – on how to get retailers to buy from you, structuring her suggestions as a workable 12-point plan. Her knowledgeable book is perfect for suppliers who want to provide products or services to retailers. She’s a font of useful information for supply companies that aim to grow and expand. getAbstract recommends her informed treatise to suppliers setting out to provide products or services to retailers.
Take-Aways
About the Author
Retail consultant Clare Rayner, known in the United Kingdom as “The Retail Champion,” worked in many retail companies and served as a senior consultant with SAP and Accenture.
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