How to Succeed in Business Using LinkedIn
Book

How to Succeed in Business Using LinkedIn

Making Connections and Capturing Opportunities on the World's #1 Business Networking Site

Eric Butow and Kathy Taylor
AMACOM, 2008
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Editorial Rating

6

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  • Applicable

Recommendation

LinkedIn, one of the Internet’s top, business-oriented social networking sites, focuses on helping people build their professional connections for fun and profit. Authors Eric Butow and Kathleen Taylor provide detailed steps on how to use every feature, big and small, on the site. Supporting their instructions with numerous, helpful screen shots, they clearly explain how to exchange references, promote your company, set up a home page, look for employment, recruit new employees, establish and maintain your business network, and more. The book’s disadvantage is that Web site logistics change in an instant; its advantage is that it offers the immediate, hands-on information people want so they can create stronger networks. getAbstract reports that beginning networkers who want basic (actually, very basic), detailed instructions for using LinkedIn can link up here to get exactly what they need to know.

Summary

Create an Account and Build Your Profile

LinkedIn’s Web site (www.linkedin.com) debuted in 2003, but really took off in 2007. The social network service offers business professionals a way to promote their companies, network with each other and build complete profiles to boost their Web sites’ search engine rankings. LinkedIn offers a place to find jobs or employees, and to make contacts. Start your journey with LinkedIn by getting to know the company on its Web site, where you can explore background information without having to join. LinkedIn’s blog also covers its features for business users, provides tips for using the site, and offers news about the company and its services.

LinkedIn displays a chart comparing its available accounts, which range in cost from free to more than $200 a month. You may not know at first exactly what you will want to do on the site, but you can try it for free to see how much you use it. Its “Help” function also provides answers to users’ frequently asked questions.

As you navigate the site, it asks how you want to use its services and how you want to help others – such as potential employers or clients – find you. When you register...

About the Authors

Eric Butow is a CEO and author of a dozen books. Kathleen Taylor is a co-founder of an executive talent firm.

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    A. S. 11 months ago
    The book is from year 2008 so the info is quite primitive.
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    L. N. 1 decade ago
    Its a great piece of Information, how do I buy it online.