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How to Sustain Your Organization’s Culture When Everyone Is Remote
Article

How to Sustain Your Organization’s Culture When Everyone Is Remote

The coronavirus pandemic’s office exodus risks diminishing company culture unless leaders take action to support it.



Editorial Rating

9

Qualities

  • Well Structured
  • Concrete Examples
  • Engaging

Recommendation

Cambridge University Professor Jennifer Howard-Grenville explains in the MIT Sloan Management Review that corporate culture is much more than the physical elements of an office. With more people working remotely, companies must focus on the core elements of their culture in order to sustain it. While video meetings give employees less of an ability to emulate your company culture, managers can find ways to support and expand culture with remote workers. This article provides a useful backgrounder for managers who lead remote teams.

Take-Aways

  • Working remotely long-term makes sustaining corporate culture difficult, but you can help your virtual workforce feel included.
  • Corporate habits, not visible “artifacts,” are the basis of culture.
  • Emphasize the elements of your company’s culture that have utility and meaning.

About the Author

Jennifer Howard-Grenville, a professor at the University of Cambridge’s business school, specializes in organizational studies and change.