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How to Talk About Data
Book

How to Talk About Data

Build Your Data Fluency

Martin Eppler and Fabienne Bünzli
FT Publishing, 2022

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Editorial Rating

8

Qualities

  • Analytical
  • Scientific
  • Applicable

Recommendation

If you want to do well in business, in medicine and in life, you need to be able to analyze data. Every day, data become increasingly important in dealing with the world, and using data incorrectly generates negative consequences. Academics Martin J. Eppler and Fabienne Bünzli demonstrate that people can learn “data fluency” – even those with moderate computer skills can learn to competently analyze and communicate about data. Data fluency will improve your decision-making, in business and in daily life.

Take-Aways

  • People often fear data and statistics.
  • Use basic statistics to communicate about data.
  • Data patterns can model the world.

About the Authors

Chair of communications management at the School of Management Martin J. Eppler is vice rector of the University of St. Gallen, where Fabienne Bünzli is a lecturer.

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