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Intellectual Property Strategy
Book

Intellectual Property Strategy

John Palfrey
MIT Press, 2012

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Editorial Rating

8

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  • Applicable

Recommendation

The world of intellectual property (IP) can be a scary place, where giant firms face off against their competitors, acquiring mammoth IP portfolios to intimidate others and discourage patent infringement lawsuits. Or it can be a place of shrewd investment and careful nurturing of assets. Harvard Law School professor John Palfrey examines the high-stakes IP world and suggests IP strategies to optimize organizational performance. getAbstract recommends Palfrey’s worthwhile guidance to all managers seeking to understand their IP assets and to maximize their profitability.

Take-Aways

  • Intellectual property (IP) includes “original ideas, expressive works, and the words and images (and even sounds and colors) that describe brands.”
  • Your workforce’s “knowledge, work product and skill set” form a share of your IP.
  • IP constitutes 40% of US corporations’ net asset values.

About the Author

John Palfrey, a venture executive at Highland Capital Partners, teaches at Harvard Law School and serves as faculty co-director of the Berkman Center for Internet & Society.

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