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Is Emirates Airline Running Out of Sky?

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Is Emirates Airline Running Out of Sky?

It flies the fanciest product on the biggest planes on the longest routes. There might not be much more room to soar

Bloomberg Businessweek ,

5 min. de leitura
5 Ideias Fundamentais
Áudio & Texto

Sobre o que é?

For years, the airline Emirates has leveraged increasing globalism. Can it adapt to a more competitive, protectionist world?

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Editorial Rating

8

Qualities

  • Innovative
  • Overview
  • Background

Recommendation

Dubai-based airline Emirates wants to offer its passengers only the best: the newest airplanes, the highest degree of comfort, the fastest connection times and the longest flight routes. But Emirates’s path toward continued expansion may soon face a dead end. Bloomberg Businessweek senior reporter Matthew Campbell charts Emirates’s rise to prominence and explores why shifts toward more protectionist trade policies, competition from other airlines and technological developments like the advent of “lighter, fuel-efficient jets” could curb its future growth. getAbstract recommends this article to airline industry professionals and political trendwatchers.

Summary

Emirates knows how to push boundaries. Its rise from a small regional airline to one of the premiere carriers in the world today is the direct result of its commitment to that premise – whether it means flying the largest planes with the most luxury amenities or the longest routes with the shortest transfer times. But Emirates’s growth is also due to the favorable conditions in which the airline operates, and those conditions are about to change.

In 1985, United Arab Emirates (UAE) ruler Sheikh Rashid bin Saeed al-Maktoum and his son Mohammed started Emirates airline...

About the Author

Matthew Campbell is a reporter at Bloomberg Businessweek, covering big business, geopolitics and economics.

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