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It's Alive
Book

It's Alive

The Coming Convergence Of Information, Biology, And Business

Thomson Texere, 2001 mais...

áudio gerado automaticamente
áudio gerado automaticamente

Editorial Rating

9

Qualities

  • Comprehensive
  • Innovative
  • Scientific

Recommendation

Running a business these days feels like going on a blind date with the future. Most efforts to understand what lies ahead take on a rather breathless quality, lapsing into technobabble as they struggle to avoid the future’s central truth: unknowability is its essence. Marshall McLuhan once observed that anticipating the future is like steering an automobile by looking into your rearview mirror. Yes, seeing where you’ve been does give you some idea of where you’re going...but not much. That said, getAbstract.com strongly recommends this look into the crystal ball of technology. It’s a clear improvement over most works of the future-shock genre. Soundly rooted in practical business applications, and presenting surprising examples and possibilities without resorting to mind-numbing jargon, this book will prove very useful to anyone savvy enough to realize that just improving your business is no longer enough.

Take-Aways

  • A perfect storm of change is brewing on the business and social horizon.
  • One element of the storm is the result of tremendous advances in networks and autonomous software.
  • The second major element is the convergence of molecular technologies, including nanotechnology, biotechnology and materials science.

About the Authors

Christopher Meyer founded BIOS Group, a software development firm. He heads the Center for Business Innovation, where Stan Davis is a senior fellow. Meyer and Davis co-wrote Blur: The Speed of Change in the Connected Economy. Davis, an independent scholar and consultant, is also the author of Future Perfect and co-author of 2020 Vision.


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