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Keeping The Millennials
Book

Keeping The Millennials

Why Companies Are Losing Billions in Turnover to This Generation – and What to Do About It

Joanne G. Sujansky and Jan Ferri-Reed
Wiley, 2009

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The baby boomers’ children have grown up to be master multitaskers, able to send text messages, download music, watch TV and study at the same time. They’re entering the labor pool in droves, and they expect their jobs to be not only stimulating and well-paying but also (if you can imagine it) fun. Who are these extraordinary people with their radical work ethic? They are the “Millennials,” the second wave of baby boomer children who are questioning the way their parents do business. Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed caution managers that they must cater to millennials or risk losing billions in employee turnover and unachieved productivity. The authors explain how the members of this over-nurtured, well-educated, technology-savvy generation differ from their parents and grandparents. They also explain how to make workplaces hip enough to attract and retain this new talent. getAbstract suggests this insightful read to baby boomers who are struggling to manage these bright, energetic, puzzling and sometimes exasperating employees.

Take-Aways

  • “Millennials,” born between 1980 and 1999, are the children of the baby boomers. They bring a new work style and point of view to the office.
  • They are not going to do their jobs the same way that other generations do theirs.
  • Companies must cater to this generation or face tremendous problems with turnover and lost productivity.

About the Authors

Author and consultant Dr. Joanne G. Sujansky speaks frequently on leadership, change and retention. She founded KEYGroup, the training and coaching firm where Dr. Jan Ferri-Reed is president.

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    J. W. 9 years ago
    Simple and easy to follow.
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    S. S. 1 decade ago
    Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed have hit the nail on the head. They take a Science Channel-like approach to explaining a Millennial for those who have never come across one. Their attempt at explaining a generation of people takes on the form of painting the whole generation with one broad stroke. What ensues is a most delicious blend of stereotypes and naivety. If you enjoy the Planet Earth series and wish they would make one about whippersnappers, this summary is for you. This summary is also for you if you enjoy the thought of every senior citizen watching the Golden Girls while enjoying a Werthers.