Look at More
A Proven Approach to Innovation, Growth, and Change
ISBN: 9780470949771
Pages: 208
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Recommendation
This fascinating book on innovation meets the primary criterion of any guide on the subject: Be innovative. You would expect no less from Andy Stefanovich, the “chief curator and provocateur” at Prophet, a strategic branding, marketing, innovation, and design consultancy. His message: To develop a truly innovative concept, go sit in a park, or confer with your building’s custodian, or ask your team for the worst possible idea for a project. Over the past 20 years, Stefanovich has established a reputation as an extremely disruptive consultant – in a good way. He guides his clients to shun traditional thinking, pat answers and clichéd responses. He insists that they think not just outside the box, but far away from wherever they left the box. Coca-Cola, Procter & Gamble, Nike, GE and other corporate giants follow his idiosyncratic, creative recommendations. If you want to learn to cook, find a chef, says getAbstract, which recommends the idea that if you want to learn to innovate, perhaps you should find a provocateur.
Take-Aways
About the Author
Andy Stefanovich, the “chief curator and provocateur” at Prophet, a branding, marketing, innovation, and design firm, is a visiting professor at Duke, Dartmouth, and other prestigious universities.
Comment on this summary or Diskussion beginnen
Thanks, Susan Bales
Susan Bales
President and CEO
Bales Consulting Group, LLC
Wilmington, NC and Washington DC
slbales@balesgroup.com or slbales@aol.com
Many thanks for your comment. Our level-of-expertise rating refers to the amount of prior expert knowledge a reader must have to grasp the concepts within a book. We found that this book would be accessible to a reader who has no prior knowledge of any innovation concepts. The language within the book is straightforward and easy to understand. Thus, we felt the book warranted a low level-of-expertise rating. This rating does not contribute of our final overall rating; it is just an indicator to our customers of the difficulty of the original text.
We base our overall rating on three determinants: applicability, innovation and style. Look at More rates highly in each of these three categories: It offers practical advice, it contains fresh case studies and anecdotes that we haven't seen elsewhere, and it is well structured and well written. These factors led to a high overall rating.
Having reviewed the summary again, we increased the level-of-expertise rating to 2, since 1 may indicate an overly simplistic book, which this is not. It is a useful guidebook for businesspeople.
I hope this explanation addresses your concerns. If you have any more questions, please feel free to contact me at deirdre.cody@getabstract.com.
Kind regards,
Deirdre Cody