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Loud & Clear
Book

Loud & Clear

5 Steps to Say What You Mean and Get What You Want

Karen Berg
Career Press, 2008

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8

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Recommendation

Becoming a successful public speaker is an acquired talent. Those who suffer stage fright or who don’t speak well may believe that they can do nothing to become commanding communicators. They are wrong. Take Ancient Greek statesman Demosthenes. As a youth, he had such a severe speech impediment that people would mock him whenever he spoke. To cure himself, Demosthenes practiced giving speeches with pebbles in his mouth. Eventually, he became one of the classical world’s greatest orators. Anyone can learn to become a strong speaker and communicator. One good way to do so is to read Karen Berg’s new book on powerful communication. getAbstract recommends this book to anyone who must speak clearly and persuasively to others. Today, that includes just about everyone.

Take-Aways

  • Information overload makes it tough to create attention-grabbing messages.
  • If you don’t know your audience members, you cannot communicate with them.
  • Use the “What’s in it for me?” grid to get inside the minds of your listeners and discover their hot buttons.

About the Author

Karen Berg is a communication and presentations expert. She trains individuals to make strong oral presentations in business meetings, at shareholder events and on the witness stand.

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