Make Your Mark
The Creative’s Guide to Building a Business with Impact
ISBN: 9781477801239
Pages: 260
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Recommendation
Editor Jocelyn K. Glei gathers essays identifying vital traits that creative professionals or “makers” need to build and lead successful companies. Twenty-one contributing entrepreneurs explain the qualities necessary for good leadership. The main sections address the importance of having a clear business purpose, the challenges of building a product and brand, the necessity of connecting with customers, and the need for creatives to become leaders. Glei offers lists, questions and exercises to help creative entrepreneurs learn to manage and to help them make the transition from makers to leaders. Each brief contribution provides busy professionals with digestible, applicable concepts and memorable stories. Four sections focus on these major areas, but just reading individual chapters as standalones can provide usable insights. Their ideas can revitalize an established company and lay a foundation of self-reflection for emergent entrepreneurs. getAbstract recommends Glei’s compilation to entrepreneurs, self-employed makers and executives in all creative fields.
Take-Aways
About the Authors
Former global management editor at Flavorpill and founding editor of 99U, Jocelyn K. Glei also edited Manage Your Day-to-Day, and Maximize Your Potential.
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