Cambridge Business Association
Neuroscience for Coaches
Book

Neuroscience for Coaches

How to Use the Latest Insights for the Benefit of Your Clients

Amy Brann
Kogan Page, 2017
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Editorial Rating

8

Qualities

  • Scientific
  • Applicable
  • For Beginners

Recommendation

Author and coach Amy Brann explains insights from neuroscience that can help coaches understand how to guide their clients more effectively. Brann outlines her strategies, defines essential vocabulary and offers a lot of new information. While other books may go deeper into neuroscience or offer a more methodical review of contemporary studies, Brann’s approach is notably utilitarian. She emphasizes what you can do now to think smarter. 

Summary

Coaching and Neuroscience

Business or life coaches help people become their best. Understanding brain behavior can help them guide people more effectively. The behaviors that coaches work to change rest on a neurological structure, so coaches must understand the basics of neuroscience. The field advances rapidly, generating new data and understanding, such as insights into human neuroplasticity – how the brain changes in response to a person’s experiences. Neuroscience offers coaches a fresh picture of what happens as they do their work with those they coach.

Brain Regions, Models and Networks

The prefrontal cortex is the brain’s “CEO” – responsible for reason, judgment and impulse control. It is important for planning, making decisions, aligning behavior with social norms, and aligning thoughts and actions with goals. It consumes a lot of energy, tires out quickly and doesn’t work well under stress. To help the prefrontal cortex function strongly, choose behaviors that increase focus, like prioritizing and eliminating distractions. In a similar way, different areas of the brain are relevant in coaching about various behaviors...

About the Author

Consultant and frequent public speaker Amy Brann wrote Engaged and Make Your Brain Work. She has worked worldwide and is an experienced coach with the UK firm Synaptic Potential.

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