![Olympic Icon Flo Jo Raced to the Top and Took Us with Her](/summary-img/40069-KBMDMOQW.jpg?h=M&b=0)
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Olympic Icon Flo Jo Raced to the Top and Took Us with Her
Beyond the nails, one-legged tracksuits, and world records, Florence Griffith Joyner set the stage for women to build million-dollar brands.
Medium,
2020
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Olympic gold medalist Florence Griffith Joyner shattered track records in the 1980s but faced scathing scrutiny for her flamboyant style and had to overcome racist barriers to achieve financial success. Penn State professor and historian Amira Rose Davis shows how track legend “Flo Jo” parlayed her controversial persona into an enduring brand while paving the way to mainstream acceptance for black women athletes as they build their own brands and express themselves without apology on and off the field.
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About the Author
Amira Rose Davis teaches History and African American Studies at Penn State University and co-hosts the podcast Burn It All Down, focused on the intersection of feminism and sports.
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