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Perennial Seller
Book

Perennial Seller

The Art of Making and Marketing Work That Lasts

Ryan Holiday
Portfolio, 2017

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Editorial Rating

8

Qualities

  • Applicable
  • Background
  • Concrete Examples

Recommendation

Marketing expert Ryan Holiday sets out to show you how to create and market products that, like Star Wars or the iPhone, continue to earn money for years after they debut. The former head of marketing at American Apparel, Holiday says too many artists and entrepreneurs try to cash in on trends and fads, instead of pursuing the real earning potential in quality creations that will continue to resonate with future audiences regardless of how styles change. Holiday’s advice on creating a product isn’t as interesting as the rest of the book, offering mostly standard counsel to work hard and keep revising. However, in the second half of the volume, he gives readers original and pertinent advice, and offers quirky, inspiring ideas on do-it-yourself marketing and the importance of building a strong relationship with your fan base. getAbstract believes Holiday’s advice will encourage and assist entrepreneurs, marketers and artists.

Take-Aways

  • Whether you are creating art or building a business, aim to make it stand the test of time.
  • Instead of instant gratification, shape a product or service that can produce earnings for many years.
  • You need to make conscious creative choices and business decisions to create a classic.

About the Author

Strategist Ryan Holiday runs the firm Brass Check and is the former director of marketing for American Apparel.

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