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Publicity for Nonprofits
Book

Publicity for Nonprofits

Generating Media Exposure That Leads to Awareness, Growth, and Contributions

Sandra J. Beckwith
Kaplan Publishing, 2006

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Editorial Rating

6

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Recommendation

This well-organized book is about publicity as opposed to public relations. That distinction is critical for anyone who wants news media coverage for a nonprofit organization. Sandra L. Beckwith covers everything you need to start a basic publicity campaign, including a list of tools. She tells you how to devise and implement a publicity plan. This basic, practical guidebook contains numerous checklists, examples, guidelines and tips for every conceivable activity a nonprofit organization's publicity person might undertake to help it attract media attention. Although veteran professional nonprofit publicists may find some of the instructions too basic, getAbstract recommends this as a worthwhile reference for most people who are handling publicity for charitable organizations. And, it is a positive gold mine for inexperienced volunteers.

Take-Aways

  • Create a publicity campaign for your nonprofit that prepares, shapes and controls your message. Evaluate the campaign to see it if helps the nonprofit reach its goals.
  • Publicity is a distinct category of public relations; the two are not the same.
  • Publicity tactics include news releases, community meetings and news conferences.

About the Author

Sandra J. Beckwith, an award-winning public relations consultant, worked with a large national consumer products company and the world's largest public relations firm for a total of 25 years.

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    J. S. 1 decade ago
    simple and straightforward basic information. Very helpful if you are undertaking a non profit campaign for the first time.