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Rare Breed
Book

Rare Breed

A Guide to Success for the Defiant, Dangerous, and Different

Sunny Bonnell and Ashleigh Hansberger
HarperOne, 2019

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Editorial Rating

8

Qualities

  • Well Structured
  • Concrete Examples
  • Engaging

Recommendation

Conventional wisdom advocates playing by the rules to get ahead, and many people look down on those who break from this model. But according to award-winning brand consultants Sunny Bonnell and Ashleigh Hansberger, you have far more to gain from staying true to yourself and following your own path. The authors draw on their entrepreneurial experience and cite unique, successful figures throughout history – such as Harriet Tubman – to illustrate their themes. They offer practical questions and advice to help you harness your unique gifts to further your professional and personal aspirations.

Take-Aways

  • Diverging from conventional wisdom is often seen as counterintuitive to success, but it can be your greatest asset.
  • “Rebel” Rare Breeds innovate by pushing the boundaries of the possible.
  • “Audacious” Rare Breeds pursue their vision with confidence.

About the Authors

Sunny Bonnell is CEO and co-founder of leadership and brand consultancy, Motto and a keynote speaker. Motto co-founder and chief of strategy Ashleigh Hansberger is an award-winning brand strategist. 

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