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Seducing Strangers
Book

Seducing Strangers

How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)

Josh Weltman
Workman Publishing, 2015

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Editorial Rating

8

Recommendation

Mad Men, the drama about New York’s advertising industry during the 1960s, drew raves for its authenticity. Advertising veteran Josh Weltman, a consultant to the show, helped make Mad Men realistic. Weltman shares his expertise about the processes of persuasion and motivation that are crucial to effective advertising. In today’s information-centric economy, everyone must have a bit of Don Draper – Mad Men’s lead character – on the inside. getAbstract recommends Weltman’s charming, amusing tales of advertising to those who must persuade others, and especially to advertising clients seeking to understand the online advertising world.

Take-Aways

  • The heart of advertising is persuasion.
  • The expectations that your communications set for your products or services must excite the customers you want and motivate them to act.
  • Sound advertising focuses on benefits to consumers, not product or service features.

About the Author

An adviser to Mad Men, Josh Weltman has held multiple positions in the advertising world, including writer, artist, co-producer and creative director.

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