Kuratore
Switch
A review of

Switch

How to Change Things When Change Is Hard

Chip Heath and Dan Heath • Broadway Books • 2010
Discuss

“The Elephant and the Rider”

Chip Heath and Dan Heath offer memorable metaphors and solid tactics for enabling successful change.

The co-authors of Made To Stick and The Power of Moments, professors Chip Heath and Dan Heath consult and speak worldwide about the psychology of decision-making, change, innovation and collaboration.

This book stands the test of time. Current findings in neuroscience, behavioral economics and decision science support the authors’ advice about change management.

Comment on this review