The 100 Absolutely Unbreakable Laws of Business Success
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The 100 Absolutely Unbreakable Laws of Business Success

Brian Tracy
Berrett-Koehler, 2000
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Editorial Rating

8

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Recommendation

Human potential expert Brian Tracy has focused the light of Universal Laws through the lens of business and created a most fascinating, richly written guide that can enhance both your personal and professional life. He explains each of the 100 laws in philosophical, behavioral and practical detail. Then he applies them to various aspects of business, career enhancement, creativity and financial reward. The book is destined to become a business classic. There is nothing trite, shallow, or gimmicky about this book, and getAbstract recommends it highly to all professionals.

Summary

The Laws of Nature apply to everything in nature. You can’t escape them because people are part of nature, and everyone’s actions and circumstances are therefore intertwined with nature and everything that governs it. Laws of Nature are principles, timeless truths. Since they apply to everything, you can use them in every area of your life, including business. Just look at nature’s basic laws and break them down into numerous, tightly focused areas. These laws have a life of their own and are inherently neutral, neither positive nor negative. They are indifferent to your personal beliefs, preferences, or desires. They have always existed in business and always will. As Aristotle said, "Every effect has a specific cause or causes." This is the granddaddy law, the Iron Law of Western thought.

Every day, business people violate the natural laws and principles that apply to business. Sometimes they know they’re doing it, sometimes they don’t. Even if you don’t suffer any immediate consequences of these violations, you will in the long run, because universal laws and principles work. Perhaps the most important quality of a successful businessperson is pragmatism. You are pragmatic...

About the Author

Brian Tracy  is the author of the bestseller, Maximum Achievements, and is one of America’s leading authorities on the development of human potential and personal effectiveness. A sought-after speaker, he addresses hundreds of thousands of people each year, including the executives and staff members of such firms as IBM, Arthur Andersen, and McDonnell Douglas.

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