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Allan Langer
The 7 Secrets to Selling More by Selling Less
The Ultimate Guide to Reinventing Your Sales Life
Allan Langer, 2019
Sobre o que é?
Tune in to your customers’ state of mind and emotions, prioritize them and tell them your price up front.
Recommendation
Alan Langer invented the word “Riptatrustaphobia” to describe a peculiar syndrome. Folks afflicted with this disease believe salespeople will inevitably try to cheat them. Langer offers “Seven Secrets” salespeople can use to cure this malady, win customers’ trust and make more sales. His welcome, witty manual is free of jargon and unnecessary detail. He shows salespeople how to increase their sales by understanding their customers (he includes helpful hints on reading body language) and putting their interests first and foremost.
Summary
About the Author
Allan Langer is an experienced salesperson who worked in college athletics, public relations and fundraising before switching to direct selling.
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