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The $70,000 Minimum Wage
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The $70,000 Minimum Wage


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Editorial Rating

9

Qualities

  • Innovative

Recommendation

Entrepreneur Dan Price made international headlines in the spring of 2015 when he announced that his company had established a $70,000 minimum wage. But he didn’t risk his company’s financial future just for 15 minutes of fame; he has a much bigger goal at heart – the well-being of his employees. In this Aspen Ideas Festival interview, CNBC’s Kelly Evans probes Price about his momentous decision. getAbstract believes their conversation will enlighten corporate leaders, human resources managers and business innovators seeking fresh ways to improve productivity.

Take-Aways

  • When a disgruntled employee of Gravity Payments voiced dissatisfaction regarding his salary, CEO Dan Price was determined to find a solution, and he began experimenting.
  • In 2015, Price read a study that found a strong positive correlation between emotional well-being and income up to a salary of $70,000. The correlation weakens as incomes rise above $70,000. So Price established a minimum wage of $70,000 at Gravity.
  • Price recognizes the risks but expects the program largely to pay for itself via an increase in employee productivity. He will consider his experiment a success if the firm can restore its annual profit to pre–wage reform levels.

About the Speakers

Dan Price is the founder and CEO of Gravity Payments. Kelly Evans is co-anchor of CNBC’s Closing Bell.


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