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The Apology Impulse
Book

The Apology Impulse

How the Business World Ruined Sorry and Why We Can't Stop Saying It

Kogan Page, 2019 mais...


Editorial Rating

8

Qualities

  • Applicable
  • Concrete Examples
  • Engaging

Recommendation

Businesses and individuals make a lot more apologies than they did in the past. They might apologize, but often they do not actually say they’re sorry. Squeezed between demands from consumers for greater accountability and fear of litigation, businesses leaders view the act of making an apology with trepidation. Consultant Sean O’Meara and academician Cary Cooper explain how to apologize properly and offer a fascinating analysis of the factors that influence the practice of making apologies, with or – more often – without contrition.

Take-Aways

  • A lot of organizations express regret, but few show genuine contrition.
  • Public relations professionals own the issuing of apologies.
  • Businesses issue a variety of mock apologies.

About the Authors

Sean O’Meara set up the public relations and digital communication consultancy Essential Content. Cary Cooper is the 50th Anniversary Professor of Organizational Psychology and Health at Alliance Manchester Business School of the University of Manchester. They are also the co-authors of Detox Your Desk.


Comment on this summary or Iniciar a Discussão

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    S. V. 5 years ago
    Good
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    F. C. 5 years ago
    This is true to the core. An interesting read, that made me think of apologies too.

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