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The Art of Innovation
Book

The Art of Innovation

Lessons in Creativity from IDEO, America’s Leading Design Firm

Tom Kelley and Jonathan Littman
Doubleday Broadway, 2001

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Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

With his tour through the inner workings of design firm and idea factory IDEO, Tom Kelley achieves the nearly impossible: He presents creative and innovative observations about creativity and innovation. Toss aside ordinary innovation books and tear into this beautifully constructed showpiece. Kelley distills the often amorphous concepts of brainstorming and teamwork into directives with honest-to-goodness real-life applications. His notions about prototyping are fresh, insightful and practical. His bigger-picture ruminations illustrate not only how organizations should work at innovation, but also how easily dumb bureaucracy can smash creative initiative. If the book has one failing it is that reading it can be a bit like watching a home movie of a friend's children: Your role is clearly to join in the adulation. That aside, getAbstract recommends this treatise as one of the few can't-miss books in the creativity genre.

Take-Aways

  • The fundamentals of innovation are prototyping, brainstorming and observing.
  • In fact, "prototyping is the shorthand of innovation."
  • Brainstorming, like any other activity, becomes more effective with regular practice.

About the Authors

Tom Kelley is the general manager of IDEO, a design consultancy specializing in product development and innovation. Jonathan Littmann wrote The Fugitive Game and The Watchman, and contributes to Red Herring magazine.

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