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The Biggest Change in Media Since Cable Is Happening Right Now
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The Biggest Change in Media Since Cable Is Happening Right Now

Streaming news is going to change the way everything — including politics – gets covered. Why aren’t people more excited?

Jack Shafer
Politico Magazine, 2022
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Editorial Rating

8

Qualities

  • Analytical
  • Overview
  • Concrete Examples

Recommendation

News consumers are moving to streaming platforms in droves, as big cable networks such as NBC and Fox race to dominate the new media space. Warner Bros, however, closed CNN+ for not garnering sufficient views. Its executives failed to understand that subscribers matter in streaming, not viewers, as Jack Shafer writes for Politico. In an ad-free, subscriber-based universe, streaming services have more flexibility and can reach out to more niche audiences. As a new technology, streaming is a “steamroller” that will eventually overtake broadcast and cable news. If CNN doesn’t become part of the steamroller soon, it risks becoming “part of the road.”

Take-Aways

  • Warner Bros Discovery cancelled CNN+ only one month after the streaming service went live.
  • Streaming services target “rich niche” audiences, not a broad market.
  • Subscribers matter far more than viewers.

About the Author

Jack Shafer is Politico's senior media writer. He also wrote and edited the column “Press Box” for the online magazine Slate. 

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