The Creator’s Code
The Six Essential Skills of Extraordinary Entrepreneurs
ISBN: 9781451666052
Pages: 240
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Recommendation
Business strategist Amy Wilkinson shows how the entrepreneurs behind Airbnb, Chipotle Mexican Grill, eBay and other companies used six essential skills to identify problems, invent solutions and build their innovations into blockbuster businesses. Entrepreneurs, including SpaceX’s Elon Musk (also co-founder of PayPal and Tesla) and eBay’s Pierre Omidyar, share the six “essential skills” that make up the “Creator’s Code,” ranging from willingness to fail to unshakable focus on their goals. Anyone who works hard can learn these skills. You’re probably familiar with most of them, since they are staples of standard guides to entrepreneurship. However, Wilkinson’s in-depth interviews illustrating how brilliant “creators” applied these principles in real situations make her narrative distinctive. getAbstract recommends her insights to entrepreneurs, start-ups, small-business owners and everyone with a vision.
Take-Aways
About the Author
Amy Wilkinson lectures at the Stanford Graduate School of Business and analyzes business for CNN and Fox News. She was a senior fellow at Harvard University’s Kennedy School, a White House Fellow, and a fellow at the Woodrow Wilson Center for International Scholars.
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