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The Essence of Value
Book

The Essence of Value

Secrets of desired products. 80 inspiring strategies for creative companies

Mario Pricken
Wiley, 2014

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Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Objects have no intrinsic value. Their value depends on the reactions of people who observe them. Mario Pricken catalogs the factors that people consider valuable. He analyzed 300 different products, artworks, events and organizations to discover 80 different “parameters” that signify value to consumers, collectors, and others. Planners and developers can refer to these parameters to instill value in their offerings. Pricken’s book is beautifully illustrated, entertaining and fascinating. getAbstract recommends his insight and approach to product designers, developers, marketers, branders, CEOs, media professionals, and anyone who wants to imbue a product or service with increased value.

Take-Aways

  • Objects have no intrinsic value. Their value derives from the reactions people have to them.
  • The more people who see value in something, the more valuable it will be.
  • Eighty separate “parameters” – the reasons people consider something valuable – define an object’s value.

About the Author

Creativity and innovation expert and consultant Mario Pricken wrote the bestseller Creative Advertising, a standard work in the field. He also wrote Visual Creativity and Creative Strategies.

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    C. N. 9 years ago
    Summary is concise and focused. The whole picture is drawn clearly and sufficently enough for intriguing reader's desire to read the entire book.

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