Cambridge Business Association
The Friction Project
A review of

The Friction Project

How Smart Leaders Make the Right Things Easier and the Wrong Things Harder

Robert I. Sutton and Huggy Rao • St. Martin’s Press • 2024

Friction or Not

by David Meyer

Robert I. Sutton and Huggy Rao explain how organizational friction works, for good or ill, and how to use it productively.  

Stanford University organizational researcher and management professor Robert I. Sutton and Stanford Graduate School of Business organizational behavior professor Huggy Rao argue that positive friction spurs thoughtful decision-making while negative friction may hobble productivity, collaboration, and communication.

Sutton also wrote Good Boss, Bad Boss, The No Asshole Rule, and other business books including the upcoming A**hole Survival Guide: How to Deal With People Who Treat You Like Dirt.

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