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The How of Wow
Book

The How of Wow

A Guide to Giving a Speech That Will Positively Blow 'Em Away

AMACOM, 2005 mais...


Editorial Rating

7

Qualities

  • Applicable

Recommendation

To deliver a memorable speech you need a combination of the right words and a great performance. Both are crucial, but performance often makes the difference between a mediocre presentation and an exceptional one. Author Tony Carlson has written a useful book on how to prepare and deliver a speech to achieve maximum impact on your audience. He covers all the details, from manuscript preparation to rehearsal techniques to post-speech follow-up. He writes in a witty, flowing style, and he includes invaluable anecdotes, useful checklists and a section on dealing with speechwriters. While "wowing" today’s skeptical audiences is no easy task, Carlson’s tips will help you get listeners on your side. getAbstract recommends this book to professionals who want to sharpen their speaking skills, speechwriters and anyone involved in corporate communication.

Take-Aways

  • Strong public speakers make good executives because they can connect with many different audiences. You can become a good speaker.
  • About 10,000 people deliver speeches each day. U.S. businesses spend about $120 billion per year on conferences centered around verbal presentations.
  • All speeches have three elements: a presenter, content and an audience.

About the Author

Tony Carlson has 30 years of experience as a communications executive. He is an award-winning journalist, educator and writer. He works in corporate communications for a major Canadian company.


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