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Recommendation
The Harley-Davidson Motor Company revels in the marketing image it has crafted and maintained for more than a century. Mere mention of the motorcycle giant conjures up visions of tattooed, muscle-bound renegades blazing an intimidating trail on the nation’s highways. Harley’s corporate environment exists in stark contrast to this image. Their staff features progressive, astute individuals who enjoy a stellar reputation for innovative business practices. Author Dantar P. Oosterwal, Harley’s former director of product development, is eminently qualified to critique the organization’s operation. To his credit, Oosterwal resists engaging in self-congratulatory back-slapping. Instead, he presents a backstage tour of Harley-Davidson, expounding on its philosophies, procedures and problem-solving methods. Oosterwal, who earned a master’s degree in management at MIT, focuses on business theories and dynamics, not personalities. While the book is not necessarily geared toward novice professionals, getAbstract nevertheless believes that Oosterwal’s mantra should resonate loudly within corporations everywhere: Practice innovation and emphasize quality – or risk extinction.
Take-Aways
About the Author
Dantar P. Oosterwal was director of product development at Harley-Davidson and vice president of innovation at Sara Lee.
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