Tesco
The Organic Advantage
Book

The Organic Advantage

Master SEO and Natural Traffic Generation for Your eCommerce Business to Achieve Reliable, Sustainable Growth

Martin Hayman
Rethink, 2019

Read or listen offline

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Editorial Rating

8

Qualities

  • Comprehensive
  • Applicable
  • Well Structured

Recommendation

Is your website traffic in a jam? Have you tried talking to an SEO expert but became lost in the barrage of technical jargon? SEO expert Martin Hayman works with e-commerce companies big and small that aren’t seeing the results they need from their SEO activity. He clears up many misconceptions about SEO and confirms that it works, especially when applied in concert with paid channels. Hayman created the “ANCHOR“ framework to break down the SEO process into six major areas that aim to help you increase traffic to your website.

Take-Aways

  • As competition increases and search engines improve, strong, comprehensive SEO strategy fuels business success.
  • The ANCHOR model simplifies the online marketing process and provides a framework for SEO campaigns.
  • While audits differ because sites differ, basic checks and reviews work for most sites.

About the Author

Martin Hayman is the founder of the SEO agency Wild Sprout and a respected industry trainer and speaker.

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