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The Post-Truth Business
Book

The Post-Truth Business

How to Rebuild Brand Authenticity in a Distrusting World

Sean Pillot de Chenecey
Kogan Page, 2018

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Editorial Rating

7

Qualities

  • Eye Opening
  • Concrete Examples
  • Engaging

Recommendation

Brand expert Sean Pillot de Chenecey’s broad-ranging manifesto speaks to ethical issues of dishonest politics, data privacy, election interference, surveillance, authenticity in branding and the related implications of emerging technologies. His theme – the erosion of trust in society’s institutions and how to restore that trust – ties his treatise together. However, the author appears to combine previous essays in one book; certain chapters read like similar articles presented a little differently. Still, those interested in these crucial issues – and particularly those who are new to them – may benefit from the repetition of the book’s pivotal points, arguments and advice.

Take-Aways

  • Though trust in leaders and institutions has plummeted, it remains as important as ever.
  • The internet and social media greatly extend the volume, speed and reach of propaganda, misinformation and lies.
  • Lies have become more insidious because powerful leaders encourage and support their spread.

About the Author

London-based brand expert Sean Pillot de Chenecey runs brandpositive.org and consults on brand authenticity and innovations in marketing. 

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    T. N. 2 years ago
    All right...
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    M. A. 4 years ago
    how we develop the trust , Without trust, brands evaporate and societies disintegrate. for The world can think on it .