Tesco
The Start-up of You
Book

The Start-up of You

Adapt to the Future, Invest in Yourself, and Transform Your Career

Reid Hoffman and Ben Casnocha
Crown, 2012

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Editorial Rating

9

Qualities

  • Applicable
  • Overview
  • Insider's Take

Recommendation

Human beings are entrepreneurs by nature, but globalization and technology have disrupted traditional ideas about careers and personal growth. LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha advise that you must reclaim your entrepreneurial roots to take control of your career in the 21st century. If you want to succeed, they say, adopt an “entrepreneurial mindset” and think of your life and career as a startup every day. That is, treat each day as Day One.

Take-Aways

  • Adopt an entrepreneurial mindset.
  • Entrepreneurs need personal capital, goals, and an amenable market.
  • Twenty-first century careers demand flexibility and the capacity to adapt.

About the Authors

Reid Hoffman cofounded LinkedIn and is a Microsoft director. Ben Casnocha cofounded the venture capital firm Village Global and wrote My Start-Up Life. Hoffman, Casnocha and Chris Yeh cowrote The Alliance.

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