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The Value of Business Analytics
Book

The Value of Business Analytics

Identifying the Path to Profitability

Evan Stubbs
Wiley, 2011

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

What is business analytics, and why should you care? Chances are – if you don’t work in the field – it’s mostly a mystery to you. In this readable introduction to the discipline, analytics consultant Evan Stubbs answers these questions and prepares analysts and their corporate colleagues to speak a common language as they pursue profitability and productivity. Filled with diagrams and definitions to explain the terms and concepts behind business analytics, this book would be equally useful in an introductory business analytics course or in a professional development program. getAbstract recommends it to business analysts who want to demonstrate the value of their work to their organizations and to nonanalysts who want to know more about what is going on with all of those spreadsheets, mathematical models and “datamarts.”

Take-Aways

  • To use the vast amount of business data now available, companies need a way to process and understand information.
  • Business analytics makes sense of all types of data for strategic planning purposes.
  • You can use analytics to learn how to make your firm stand out from its rivals.

About the Author

Evan Stubbs works as regional product manager for analytics at SAS Australia/New Zealand. He has consulted with major organizations on the value and use of analytics in different industries.

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