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They Ask, You Answer
Book

They Ask, You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

Marcus Sheridan
Wiley, 2019

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Editorial Rating

8

Qualities

  • Comprehensive
  • Overview
  • Engaging

Recommendation

When his swimming pool and spa business tanked during the Great Recession, Marcus Sheridan found himself facing bankruptcy. This disheartening experience prompted him to consider how consumer buying patterns had transformed. Rather than folding, Sheridan pivoted: He saved his company by focusing on the needs of digital consumers. In this practical text, Marcus shares this “They Ask, You Answer” approach to growth, which values customer centricity and quality content creation above all. Learn to thrive in the digital age, and why successful entrepreneurs say goodbye to outdated sales tactics.

Take-Aways

  • Thriving in the digital age requires winning consumer trust.
  • Producing high-quality content benefits sales teams in seven ways.
  • Assignment selling helps salespeople suss buyer compatibility.

About the Author

Marcus Sheridan is a keynote speaker and a partner at IMPACT, a firm helping companies thrive by embracing “They Ask, You Answer.”

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