Cambridge Business Association
Tribes
Book

Tribes

We Need You to Lead Us

Seth Godin
Portfolio, 2008
Buy book or audiobook

Read offline

Amazon Kindle

Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

British novelist Elizabeth Jane Howard once said, “Call it a clan, call it a network, call it a tribe, call it a family: Whatever you call it, whoever you are, you need one.” Best-selling author and Squidoo.com founder Seth Godin concurs. He explains why you should act on your lifelong dreams. He focuses on leadership – how to gather fellow believers, build them into a tribe and achieve outsized results – and discusses ways to use social media to launch your tribal movement. Godin does a great job of identifying the negative mental and spiritual habits people use to excuse inertia. He explains how to become the leader that your tribe – and the rest of the world – needs. Becoming such a leader, being charismatic, being positive and being active are all choices you make, Godin says, not gifts you receive. Although he falls into some of his usual, but heartening, hyperbole and repetition, getAbstract finds that Godin’s points are well-taken and encouraging. He provides real-world examples of people who have seized upon seemingly crazy ideas, the fruits of their joys and passions, and made them work successfully. You can do the same: Shine a light, build a tribe and make a difference.

Summary

Yes, You Can Create and Lead a Tribe

Human beings have gathered in tribes for millions of years, but the dawn of the Internet era allows tribes to form and coordinate more easily than ever. Do you band with others based on your hobbies, professional interests, political persuasion, community projects or technical vision? If so, you have joined various tribes. Tribes can be large or small, but each one must focus on a purpose. Successful tribes have passionate, committed leaders who serve the tribe before they think of themselves. Each member provides an aspect of tribal leadership, which centers far more on vision than on mere business management. By definition, “a tribe is a group of people connected to one another, connected to a leader and connected to an idea.” To become a tribe, people need only “a shared interest and a way to communicate.”

Use your passion to make a contribution. Become a leader who improves the world by heading a tribe that can implement and spread your vision. This far-from-perfect world needs your help and so does your tribe. Step forward.

Creating Your Movement

Membership in the tribe you lead is voluntary. If you rule like...

About the Author

Seth Godin has written 10 bestsellers that have been translated into more than two dozen languages. A business blogger, he has formed his own tribe at Squidoo.com.

Comment on this summary

  • Avatar
    Sign in to share your opinion
  • Avatar
    P. V. 1 decade ago
    Seth Godin's style is one that you either love or hate but don't let the style stop you from extracting the great points that are made.The getAbstract summary helps all the more to avoid some of the style and hyperbole and come away with some encouraging and thoughtful learning...