Recommendation
This manual serves as the sequel, or attendant workbook, to the bestseller Business Model Generation by Alex Osterwalder and Yves Pigneur, who are co-authors here with their Strategyzer software colleagues Greg Bernarda and Alan Smith. Their value-design workbook reduces the process of creating a product or service to its basics. Its PowerPoint-style text and accompanying info-graphics illustrate a clear-cut process for developing âproducts and services consumers want,â and will buy, use and enjoy. The authors focus their instructional guidebook on practicalities while leaving R&D theory to others. Their repetition of âjobs, pains and gainsâ forms a mantra supporting one singular purpose: following a straightforward process for creating offerings that sell because they help clients with their jobs, ease their pains and give them the gains they seek. The bullet-point format supports concepts that feel intuitively self-evident â information you may already know but havenât codified or harnessed. Even experienced readers will benefit from this back-to-basic primerâs systematic approach. getAbstract recommends its information package â clear illustrations, sharp methodology, exercises, discussion questions and checklists â to designers and developers.
Summary
About the Authors
Alex Osterwalder, Yves Pigneur, Greg Bernarda and Alan Smith work for Strategyzer, a software company. Osterwalder and Pigneur co-wrote the bestseller Business Model Generation.
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