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Win the Game of Googleopoly
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Win the Game of Googleopoly

Unlocking the Secret Strategy of Search Engines

Sean V. Bradley
Wiley, 2015
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Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Landing your website on a Google top-10 listing – and achieving visibility on “page one” of the search results in your field – can make the difference between success and failure. Although you cannot game the world’s most-used search engine, digital marketer Sean Bradley shows you can make the most of Google so it carries you to page one and keeps you there. You can put his “Googleopoly” or “Google Page-One Dominance Strategy” to work for you. His techniques will help you create and post the high-quality content that Google algorithms seek. The only caveat: Like all guides to fast-moving technology, Bradley’s advice could fall out of date within a year or two. However, practicing what he preaches, Bradley adds a valuable bonus: Those who buy his book get access to his frequently updated website so they can stay current with his latest helpful tools. getAbstract recommends this flexibly organized, richly detailed handbook of do’s and don’ts to digital marketing managers, business owners, website developers, entrepreneurs, investors and SEO specialists.

Summary

Know Google

Some 95% of online searchers do not go past “page one” of search results, so you want to be on that page. Google is the primary Internet search source. About 67.5% of online consumer journeys begin with Google and end with its “page one” listings. You can achieve multiple page-one hits, but you cannot “trick” Google’s ranking algorithms. Google updates its algorithms more than “500-600 times per year.” Some updates are minor, some are major, and some install entirely new algorithms. To keep pace, update your content often.

Traditional marketing techniques – TV, radio, mail, email, news items, blog posts and Internet advertising – rain messages on your customers, despite their sensitive avoidance antennae. Yet your current clients and your potential customers all expect to be able to find you “with a tap of a finger or click of a mouse.” Customers control the engagement expedition where your visibility matters most – online. The web provides the least expensive conduit to your customers.

While you should not ignore other search engines and other types of advertising, focus your Internet marketing on Google. It aggregates content from news reports, ...

About the Author

Sean V. Bradley, CSP, founder and CEO of Dealer Synergy, is a speaker, contributor to national publications, trainer, consultant and digital marketer with more than 15 years of experience.

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