Cambridge Business Association
Winners & Losers
Video

Winners & Losers

Scott Galloway
DLD Conferences, 2017
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Editorial Rating

8

Qualities

  • Innovative
  • Overview
  • Engaging

Recommendation

Armed with his signature brisk delivery style and wry wit, brand strategist Scott Galloway fires a salvo of facts and figures about 2016’s corporate winners and losers and makes bold forecasts for 2017. He critiques the “gang of four” – Amazon, Apple, Facebook and Google – which he believes is shirking its moral duties. getAbstract recommends Galloway’s animated report to investors and executives who want to keep a finger on the pulse of market trends.

Summary

Of the 13 corporations that outperformed the S&P 500 every year from 2012 to 2016, most are “algorithmically driven”; that is, they collect real-time customer data that improve the consumer experience instantaneously. Thus, each additional user enhances the value of these services. The top performers of 2016 leveraged this functionality most effectively: For example, when you sign into Uber, your data marginally augment Uber’s offering for all its users. Spotify’s algorithm creates playlists for you and your friends according to the music it knows you like. Fast fashion companies like Zara and H&M excel at gathering...

About the Speaker

Scott Galloway is a professor of marketing and brand strategy at New York University’s Stern School of Business.

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