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You're About to Make a Terrible Mistake
Book

You're About to Make a Terrible Mistake

How Biases Distort Decision-Making and What You Can Do to Fight Them

Olivier Sibony
Little, Brown Spark, 2020

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Editorial Rating

8

Qualities

  • Applicable
  • Overview
  • Concrete Examples

Recommendation

Olivier Sibony has bad news, worse news and good news. The bad news: unconscious biases undermine your strategic decisions. The worse news: biases are innate, so you have little chance of eliminating them. The good news: when you collaborate, your team members can outsmart each other’s counterproductive biases and learn to make better decisions. Sibony – co-author of Noise with Daniel Kahneman and Cass R. Sunstein – presents a new “decision architecture” that may save you from yourself – and others.

Take-Aways

  • Biases and other cognitive distortions undermine strategic decision-making. 
  • Biases set predictable traps for leaders.
  • Polaroid, Quaker Oats, Elf Aquitaine, General Motors and Wells Fargo case histories exemplify biases in action.

About the Author

Olivier Sibony is a professor at HEC Paris and an Associate Fellow of the Saïd Business School at Oxford University. He also co-wrote Cracked It!: How to Solve Big Problems and Sell Solutions like Top Strategy Consultants with Bernard Garrette and Corey Phelps.

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