Перейти к содержанию сайта
A New Way to Think
A review of

A New Way to Think

Your Guide to Superior Management Effectiveness


Stop Making the Same Mistakes

by Allan Schweyer

Leading strategy adviser Roger L. Martin offers alternatives to outdated business models, advising bold adaptation and experimentation.

One of the world’s top business thinkers, Roger L. Martin, compiles some of his best contributions to the Harvard Business Review from the past 12 years, which he’s updated to address current concerns. In this ultimate guide to strategy, mission, culture, and more, Martin describes conventional management models – so-called best practices and familiar frameworks – and explains why they so often fail to deliver.

Drawing on decades of experience advising CEOs in many of the world’s most successful organizations, he proposes desperately needed business model alternatives. Martin’s collection was named among the “10 must-read career and leadership books for 2022” by Forbes. Indeed, his insights offer indispensable management and strategy advice.


Comment on this review