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A Total Rethink of How Work Should Work
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A Total Rethink of How Work Should Work

John Battelle
NewCo Shift, 2017
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8

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  • Innovative
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Recommendation

Today, with a just few taps on your smartphone, an Uber driver arrives to whisk you off wherever you’d like to go. Need help assembling that Ikea furniture? Hire someone on TaskRabbit. Feel like having curry for dinner? Postmates will deliver Indian food straight to your door. And now, more and more online platforms are connecting skilled workers with big companies for short-term contracts. Tech journalist and entrepreneur John Battelle interviews Work Market CEO Stephen DeWitt about a new labor model that may revolutionize how millions work globally. While DeWitt’s predictions can get a bit grandiose, getAbstract recommends businesspeople look beyond the buzzwords to find his unique vision.

Take-Aways

  • Work Market CEO Stephen DeWitt argues that online freelance platforms will render nine-to-five jobs obsolete and make people their “own enterprise” of one.
  • DeWitt’s networking platform has already helped US-based pharmacy Walgreens build a workforce of freelancers, vendors and full-time employees across the country.
  • When 3.2 billion skilled workers are connected to the Internet worldwide by 2030, search will be the “only thing that separates every business and every skilled worker.”

About the Author

John Battelle is a journalist and entrepreneur who founded Wired, NewCo Shift, and other media properties.

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